Tag Archives: Addiction

Social Media for Small Business – 3 Secrets of a Good Website

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When using social media marketing for your business, the first and most important element is your website.

Your website or landing page is the first contact your potential customer has with you after finding you through your social marketing campaign. To reduce your visitors clicking off the page, use these three guidelines:

First- Think simple and free of clutter

Just like your desk, if your website is packed pull of unorganized and random elements… clean it up quickly.

Most of the time visitors to your site will judge your page within 3 seconds and either decide to stay or leave. Having a cluttered site makes it hard for your visitor to find out if you have what they are looking for. Always make it easier for your web visitor to find exactly the information you are providing without having to click all over the place.

Also, make sure to guide your web visitor in the direction they need to be going. For instance if there is information about different types of information, give them a choice like “If you are looking for dental insurance, click here… for motorcycle insurance, click here.” Making it simple helps them find what they need quickly and reduces the chance of them leaving early.

Second – Avoid big filed graphics and animations

Your web visitors will be coming to your site from various different platforms, computers, and internet speeds. If you load up your site with large graphic files or processor heavy animations, you limit the amount of people that can view your site.

These days, many people use their phone and other mobile devices to quickly find information or a merchant and you don’t want to restrict their access. Flashy sites are for winning agency awards, not for doing business. Keep it simple and light.

If you need help building a site, don’t worry about having to learn HTML, CSS or Java. Use simple but powerful web building software like Weebly or WordPress and you’ll have a very a nice looking site that will do more than you need for running a business.

Third – Tell your visitor what to do

The call to action is the most important step you need to have in your website or any other marketing piece you have. It tells your reader, “Look, to get your cavity fixed, pick up your phone, call 555-1234 right now and end the pain immediately!” While that might sound simple or obvious, you would be surprised the difference having a line like that makes.

Be sure to have clear, simple directions on what to do to contact you or how to request more information at the end of every page you have online or in print. You will quickly see a jump in your response.

Having a website for your social media marketing is vital. But don’t let it overwhelm you, it can be as simple as clicking a few buttons and writing some basic descriptions if you use the resources mentioned above. If you already have a website for your small business, go through it and make sure you’re keeping it simple and clean as discussed in the first steps.

Free MLM Leads – A Simple Guide

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Once you have determined to enter the Multilevel Marketing arena, you will soon realize that leads are the heartbeat of your business. Without leads your business will fail. It’s that simple.

Some of the gurus say that you need to put up some money upfront and purchase leads. That is certainly an option but for the most part the leads that you purchase are usually not targeted for your business and can end up costing you anywhere from 5 cents a lead to 5 dollars a lead. The more expensive the lead, the more targeted they are to your opportunity.

Free MLM leads are just that. They are free of charge to you. The following are ways that are most useful in generating free MLM leads.

Before starting, you will need to have a website to drive traffic to. Probably the easiest way to create a website is to create a blog. There are many blog sites out there. The easiest way to find one is to type “blog sites” in the Google search engine and they will give you all kinds of places to put up a blog.

The best source, by far, is to create a blog using WordPress. If you use WordPress, you will also need a hosting account and a domain name. Go-daddy is a good place to obtain that. The cost is minimal. You will be required to pay around $90 – $100 dollars a year to have your domain name hosted on your website. The benefits to this method far out way the benefits of using a free blog site. However, if you want to do it for free, you can search Google and find a good site to place your opportunity. Blogger.com is a good place to start to drive free MLM leads to.

#1. Video Marketing. This is a very popular way and a very effective way to generate free mlm leads. Most people who spend much time on the internet have a webcam or maybe a video recorder in their home. With a little bit of practice you can make decent videos that people can see on websites such as YouTube, Flickr, Metacafe and many others. There are free video conversion programs that can be downloaded to your computer to convert videos that you have produced into formats that can be uploaded to YouTube or any of the other video sites.

While making the video you will want to promote your business opportunity and make sure in doing so you point them to your blog where they can see what you have to offer or promote. The more creative you are the better opportunity of driving them to your site.

#2. Article Marketing. This is my favorite way of generating free MLM leads. There are literally hundreds if not thousands of article directories out there on the internet. Most of them allow you to post articles that you have written on any subject imaginable for free. You can also place as many as you want and they even encourage you to post as many as you like.

Some of the directories are better than others depending on your business opportunity. You will need to spend some time and research that information. The best site and most accepted is ezinearticles.com. They go out of their way to make sure that your articles are formated right and have good content. If they accept your article you will have a better chance of ranking higher on the search engines.

#3. Social Marketing. Twitter, Facebook, MySpace and others are ways to create free MLM leads. I would recommend that you sign up for all of these but you focus on one. You will have a hard time at first keeping up with all that is required in all three of these sites to generate free leads. The idea with these social sites is to network with other like minded people and in doing so develop a relationship that can turn into a lead. Any of these sites can become addicting and therefore you will need to take caution not to spend too much time interacting and not enough time on your business goals. 30 minutes to an hour a day should be plenty of time to develop those relationships.

There are other ways to create free leads and ways to optimize your efforts. These three are a good start and will help you in your efforts to obtain free MLM leads.